Categories: Plant-based foods and beverages, Beverages, Plant-based beverages, Carbonated drinks, Sodas. Join our mission to innovate delicious plant-powered foods that make going dairy-free desirable. Sun Pacific, producer of Cuties clementines and Mighties kiwis, holds a majority stake in Califia. "We don't like to be dogmatic about it," said Steltenpohl, co-founder and CEO of Califia Farms. Private equity firm Stripes Group holds a minority stake that's roughly equivalent to that held by Steltenpohl and the other employees. Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer (CEO). Because we believe the world needs a healthier food system. Califia Farms Almond Milk Toasted Oats Almonds. If you got federal help to buy health insurance, plan now for tax season. The industry is looking to acquire and invest in brands that are perceived as healthy and produce foods and drinks from plants. This time he wants to disrupt the dairy case — and the food system. Califia already has solid investors. We’re Califia Farms (Califia, pronounced like California), the plant-powered food and beverage…See this and similar jobs on LinkedIn. Evans’ partnership with the other grower dissolved in acrimony, diminishing the supply of ugly fruit for juicing. Are tattoos free speech that should override coronavirus restrictions? "We're still in the early days," he said. UPC 813636021901. Ex-Quest Nutrition CEO Dave Ritterbush named Califia Farms chief … It was an obvious move, and not a niche, Steltenpohl said. Steltenpohl wants to infuse creativity into the dairy case that he criticizes as only being differentiated only by things like skim, whole and chocolate. We want to hear from you. “Odwalla got started because I didn’t really have a plan. It has also sampled more creative techniques like opening a pop-up shop inside a Bandier retail store in New York this spring and working with artists to paint murals in San Francisco, Brooklyn and Los Angeles this fall. UPC 813636020935. (Maria Alejandra Cardona / Los Angeles Times). He's done it before. "You have to do it with some kind of style and sense of energy and enthusiasm and passion. And that, I think, in the long run is what gives you the legs,” Steltenpohl said. Environmental science, his field of study at Stanford, just wasn’t happening. The band’s eclectic mixtures of unpasteurized juice were far more popular than the band’s music and, by 1993, Steltenpohl and his partners took Odwalla public. Califia Farms, LLC has 16 employees at this location. Brands: Califia Farms, Califia Farms Lp. Almond milk still represents a sliver of the nearly $16 billion milk category. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. ... industry. Steltenpohl and other key employees hold minority stakes. Get this delivered to your inbox, and more info about our products and services. D&B Hoovers provides sales leads and sales intelligence data on over 120 million companies like Califia Farms, LLC around the world, including … Then as it gets turned over to professional managers or it gets bought out, they scale it out and literally dumb it down. “It’s core to us. Greg Steltenpohl co-founded Odwalla in 1980. 5:12 p.m.: This article was updated with details about the growers dispute over mandarins, or Cuties. Steltenpohl grew up “feral, roaming the woods” in San Bernardino County, where his father, an engineer employed in the defense industry, kept moving the family away from development that was peeling back the area’s signature citrus groves. If you believe the world needs a healthier, plant-based food system then Califia Farms is the place for you. He sold the company to Coca-Cola in 2001 and started Califia Farms in 2010. Chase created a look for their juices and ades that fits with the Califia Farms brand and evokes the honest nostalgia of vintage farm signage and roadside fruit stands. He is a Cornell graduate and former USC international journalism fellow, and speaks Spanish. “If you’re competitive with the bigger guys, you’re going to force them to do more of the right thing just by market-share dynamics.”. Make dairy-free more delightful with Califia. It just puts us into a much more creative realm than the udder of a cow," said Steltenpohl, who was honored at Goldman Sachs' Builders + Innovators Summit last month. Some of Califia's flavors include cinnamon horchata, chocolate coconut and even holiday nog. Our mission is to innovate delicious plant-powered foods for mindful nourishment. All Rights Reserved. Califia Farms' unsweetened vanilla almond milk. Out of its 76 total products, 28 are coffee drinks.The category as a whole is growing, and Califia is trying to capture the plant-based corner. Danone bought WhiteWave, producer of nut milk brands So Delicious and Silk, earlier this year. We … Steltenpohl tried his hand at several other businesses before getting a call from Berne Evans, the head of Sun Pacific packing, who had helped pioneer easy-peeling mandarins — trademarked Cuties — with what now is the Wonderful Company. An image of her garlanded face graces the bowling-pin shaped bottles of the company’s almond milk, as well as its version of Mexican horchata, a cinnamon-tinged rice or nut-based drink that Califia embraced in 2015. We're Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Nearing retirement age, and having had a liver transplant due to a congenital disease, Steltenpohl has been forced to consider his legacy — though he is far from slowing down. Greg Steltenpohl, CEO of Califia Farms, a plant-based beverage company based in the Arts District in Los Angeles, is known to supply a variety of beverages from almond milk to cold press coffee. Califia tries to reach consumers in a number of ways, including more traditional strategies like using social media and partnering with influencers and nutritionists. Posted 3 weeks ago. Americans have largely shunned in-person shopping this year to avoid exposure to the coronavirus. “It’s not always the important thing to be the first,” Steltenpohl said. Greg Steltenpohl, plant-based pioneer and the company's founder will retire as CEO and remain on the board as an executive director. Our job titles relate to our core responsibilities, but you’ll find that many of us are contributing in other ways. Horchata is considered the trendy drink of 2017 — Starbucks earlier this year even offered a 390-calorie frappuccino version. That's up nearly 7 percent from the previous year. Steltenpohl set his new company on a more deliberately cross-cultural course from the start — naming it for Queen Califia, a character in a 16th-century Spanish chivalric novel who came to be adopted as the spirit of colonial California. "Household penetration is just over 50 percent, so half of the country still has to try plant-based milk.". L.A. hospitals expect a new round of infections to result from Christmas gatherings, though it may take several weeks to determine the wave’s severity. Federal criminal charges, fines, lawsuit settlements and a precipitous drop in sales left the company so short of cash it wound up controlled by new investors who eventually sold the brand to Coca-Cola. Califia Farms said Dave Ritterbush is taking over as its CEO. There are 4 companies in the Califia Farms, LLC corporate family. Califia Farms Vanilla Coffee Creamer, 25.4 oz. That’s just the way it works.”. “Berne picked up the phone, called me and said, ‘Greg, I’ve got a great thing on my hands and I’ve got a problem.’ The great thing was people loved the easy-peel mandarins. Almond milk is growing its share of the milk category, though it still only represents a sliver of the $16 billion category. At Califia Farms, we're all about creating delicious, plant-powered foods with natural ingredients. That may sound like a lot, Steltenpohl said there's still plenty of room for the brand, and the category, to grow. He most recently served as CEO of Quest Nutrition before it was purchased in 2019 by Atkins-owner Simply Good Foods. Their citrus juices are the purest and freshest possible. “I don’t feel safe — I’m too old for that,” he said. Califia produces about 1 million servings of nut milks per day. Overall, Califia sold 31.2 million units, generating $128.5 million in revenue, during that same time period, for total U.S. multi-outlet with convenience stores, IRI said. Greg Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. Looking for a great paid job opportunity at Califia Farms Lp in Los Angeles, CA? Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. Greg Steltenpohl, 63, heads Califia Farms, an almond and plant-based beverage company he co-founded in 2010. Discover delicious & nourishing oatmilks, almondmilks, creamers, cold brew coffees, juices and other natural, non-GMO beverages from Califia Their labels could entice the more health-conscious consumer with buzzwords like soy free, dairy free, gluten free and carrageenan free. Got a confidential news tip? “I think it’s more important to solve a number of other problems.… The way we talk about it is: something different, something better — that’s kind of the hurdle we have to pass internally. A city spokesman said officials contacted La Scala on Christmas Eve about the event to remind its management about the county’s restrictions. Learn more about the Contract Senior Design Manager position now! The brand is available in more than 20,000 stores nationwide, from specialty retailers like Whole Foods to conventional stores like Kroger. Welcome to the Careers Center for Califia Farms. Enjoy the rich, comforting taste of creamer without the dairy with Califia He wanted a house that was in a grove,” Steltenpohl said. So, that’s the sort of challenge I inherited when we started Califia, to find a way to use those.”. Already a subscriber? Califia Farms Completes Landmark $225 Million Financing with … ... you must obtain permission from the copyright owner. Greg Steltenpohl, 63, heads Califia Farms, an almond and plant-based beverage company he co-founded in 2010. “If you’re not buying Califia’s horchata, then you’re probably buying something with two or three times the calories.”, More success stories from How I Made It », I’ve been doing it for 37 years. Now he's back with his latest venture, Califia We're led by beverage visionary Greg Steltenpohl, crafting, concocting and cold-brewing beautifully bottled goodness from the San Joaquin Valley. Hot Property: Zac Efron eyes an exit in Los Feliz. Join our mission to innovate delicious plant-powered foods that make going dairy-free desirable. “But you figure I’ve been doing it for 37 years. But 20% of their crop was either too small or had a little blemish on it,” Steltenpohl recalled. He also wasn’t exactly first to get into almond milk — the niche is dominated by much larger companies, several of which were bought by major food conglomerates. As a category, almond milk's sales reached $1 billion for the 52 weeks ended Oct. 8 for total U.S. multi-outlet with convenience stores, according to IRI, a Chicago-based marketing research firm. "Where Califia comes in is to disrupt the usual pattern and stand out symbolically and stand apart from companies of the past," he said. UPC 813636020447. If you are not, please consider subscribing today. Several California tattoo artists sued the state over mandated closures, saying their protected expression was unjustly limited. Jazz saxophone also got into his blood. So, for that and other reasons, Steltenpohl turned to almonds. Home of the Week: A brand-new farmhouse in Beverly Hills. Retailers brace for a flood of returns from online shopping. Steltenpohl wants to continue expand into new categories and grow internationally to become one of, if not the leading brand. But when gifts ordered online didn’t arrive in time, many shoppers masked up and went to malls. Convenience stores are a big opportunity for Califia's ready-to-drink coffee products, and it's in the process of expanding its distribution network. Steltenpohl wants to infuse creativity into the dairy case, which he criticizes for only being differentiated only by things like skim, whole and chocolate. Califia Farms Bakersfield, CA, USA WHO WE ARE: CALIFIA FARMS Were Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Jane and Raymond Wurwand commit $1 million in grants to support small businesses in Los Angeles County struggling to survive COVID-19. Califia Califia Farms, best known for its innovative plant-based beverages in distinctive curvy ... And in the latest edition of Elevator Talk, we chat it up with Mikaela Ray, the Owner/CEO, of Mikaela's. “I’m a minority owner of the company, so, it’s not like, ‘Greg says so and that’s what happens,’” he said. “When you have your own manufacturing facility, you can innovate in the process as much as you can innovate in the concept. Some Affordable Care Act health insurance shoppers who got government assistance may receive a tax surprise next spring. Greg Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. There are 4 companies in the Califia Farms, LLC corporate family. They will reduce all the authentic products and find cheaper products. View all posts by jkaybay Post navigation ‹ Previous The carbon footprints of plant-based milks. An E. coli outbreak traced to Odwalla’s raw apple juice sickened dozens and killed a child in Colorado. UPC 813636020621. In Beverly Hills, a modern farmhouse built this year offers warm designer living spaces and an eye-catching palette. For all the freewheeling creativity infused in the company’s downtown Los Angeles office in the old Arts District, Califia’s true heart is in a factory in Bakersfield designed around a state-of-the art pasteurization process. We’re Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. He left The Times in April 2020. Some Christmas gift-givers discovered their presents didn’t arrive in time for the holiday despite ordering weeks ahead. Ingredients list: Enhanced unemployment benefits expire Sunday, and the federal government shuts down Tuesday, unless Trump signs a massive spending bill Congress has approved. Accidental success met accidental fall in 1996, the year Odwalla hit its peak sales of $59 million. Overwhelmed L.A. hospitals brace for post-Christmas COVID wave. Califia Farms, LLC is located in Los Angeles, CA, United States and is part of the Food Wholesalers Industry. The packaging could lure the casual consumer who notices Califia's bottles are shaped differently than traditional milk cartons or jugs. Califia Farms Secures More Than $50 Million in Funding from New … The Latino population is way underestimated in terms of their appreciation of healthy products,” Steltenpohl said. Creating and leading small tours, hosting meals or giving cooking classes are great side jobs for when the COVID-19 pandemic restrictions recede, but people still don’t want big crowds. At least not now. A huge surge in online shopping during the COVID-19 pandemic has been a savior for retailers, but it’s expected to come at a price. “You have to learn how to scale that, you have to think it through, you have to learn how to make it work in successive stages.”. With about $100 million in annual sales, the company is something of a redemption for the Stanford graduate, whose first lightning strike in the beverage business, Odwalla, started as a way to fund his avant-garde jazz band, and ended with a fatal food poisoning and recall that eventually left the company in the hands of Coca-Cola. Beverly Hills denounces plans for ‘discreet’ dinner at La Scala. Geoffrey Mohan joined the Los Angeles Times in 2001. Our mission is to innovate delicious plant-powered foods for mindful nourishment. Ingredients →Ingredients are listed in order of importance (quantity). Now he's back with his latest venture, Califia Farms. Apply to any positions you believe you are a fit for and contact us today! Brand owner: Califia Farms, LP. Thank you for your support. “The truth is there were no jobs in environmental science back then, unless you wanted to be part of the coverup,” Steltenpohl said. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Calafia, or Califia, is the fictional queen of the island of California, first introduced by sixteenth-century poet Garci Rodríguez de Montalvo in his epic, Las sergas de Esplandián (The Adventures of Esplandián), written … Dollar sales grew 33 percent from the previous year. As for how Califia plans to get more people to try its products, Steltenpohl said he has no plans to sell this time around. And the consumer responds to that.". Countries where sold: United States. This Web site is owned and operated by Califia Farms LP (referred to as “Califia,” “we,” “us,” or “our” herein), makers and distributors of Califia Farms products and owner of CalifiaFarms.com (referred to … Califia has hired some of the brightest, hard-working people I've ever met. Califia Farms Holiday Egg Nog. On the culture at Califia Farms… We still have very much a start-up culture at Califia. Califia Farms, LLC has 150 total employees across all of its locations and generates $100.00 million in sales (USD). Califia Farms almondmilk. “My dad had a thing about citrus. Califia partners with Feed the Frontlines NYC, Feeding America, Founders Give and Meals on Wheels to deliver beverages to frontline healthcare workers and communities. Their necks are skinny and their bottoms curve out. Califia has soared to new heights under Greg Steltenpohl's leadership. “What I do think is the investors we have all are long-term oriented.”, “At this point in my life, having a legacy of just flipping it over to a bigger company just because we can doesn’t really give much satisfaction. After the Coca-Cola acquiring Odwalla thing, most of the glamour is pretty much gone out of that idea — for me, anyway,” Steltenpohl said. WHO WE ARE: CALIFIA FARMS. “That’s a little bit different from most entrepreneurial startups, where the goal is to make something that’s attractive to a bigger company and then sell it,” Steltenpohl said. Califia Farms Pledges One Million Servings to Support COVID-19 … He has reported and edited science, environmental issues, fires, wars and breaking news. With about $100 million in annual sales, the company is something of a … Get full access to our signature journalism for just 99 cents for the first four weeks. Califia Farms Almond Unsweetened Vanilla (750 ml) - SuperValu Greg Steltenpohl - Founder and Executive Director - Califia Farms | … This article was originally published at 5 a.m. Get our free business newsletter for insights and tips for getting by. Likely owner: Califia Farms, LP. California artists say yes. © 2020 CNBC LLC. A Division of NBCUniversal. “What typically happens is entrepreneurs make a good product initially. Data is a real-time snapshot *Data is delayed at least 15 minutes. Take a look at the priciest and cheapest homes in Hidden Hills: an amenity-loaded estate for $27.5 million and an updated ranch for $3.275 million. Now he's back with his latest venture, Califia Farms. Sign up for free newsletters and get more CNBC delivered to your inbox. "There's cashew, coconut, oat, almond, toasted variety. “They just kept mowing them down. Steltenpohl blanches at the idea that he has some knack for catching food preference waves just as they crest — with Odwalla, then with almond milk, and now with a line of almond-based cold brew coffee drinks. Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. Califia Farms Ubermilk. Plant Butters are now available nationally at Whole Foods Market, … Asking price: $5.695 million. I inherited when we started Califia Farms, an almond and plant-based company! 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